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National Day Tourism Price Rises by 30%.

2019/9/21 8:40:27
With the approaching of National Day Holiday in 2019, tourism consumption on National Day Golden Week has also become the focus of attention. Recently, several travel and consumption platforms have released reports on the travel trend of National Day Golden Week. According to the data, affected by the 70th anniversary of the founding of New China, domestic tours were highly sought after during this year's National Day. The "Red Route" was even more popular. At the same time, the price of domestic tours also increased.
This year, 70 years after the founding of New China, many people choose to "celebrate with the nation" and search for "red scenic spots" of popular tourist cities through the platform. From the point of view of destination, the same-trip tourism data show that Beijing, Yan'an, Jinggangshan, Jiaxing, Shaoshan, Zunyi, Xuzhou, Tianjin, Shijiazhuang, Chongqing and other popular red tourism destinations during the Golden Week. The theme memorials, museums and sites related to the birth of New China and the Long March will become the "super IP" of red tourism during the Golden Week. It is noteworthy that more young people choose the "Red Journey". According to the data of flying pigs, "post-90s" (including "post-95s") occupy half of the country. Among them, "post-96" increased by 100%, and "post-00" increased by more than 300%.
As the annual National Day Golden Week is one of the most important outbound travel nodes for Chinese consumers in a year, tourists'willingness to travel abroad is still strong, and the route of the four-hour flight circle in the Middle East and South Asia is the most popular. Data from all platforms show that Japan and Thailand are the most popular outbound destinations for this year's National Day Golden Week.
In this year's domestic tourism boom at the same time, domestic tourism "expenditure" is also "rising boats". On September 17, the report released by China Travel Service Association and Touniu Travel Network showed that compared with pre-festival, the price of tourism products floated in varying degrees during the National Day period. Among them, the average increase of domestic tourism products was about 35%, while that of peripheral tourism products ranged from 10% to 15%.
The report points out that the return passenger flow on October 7 was highly concentrated, and tickets from major cities in the central and western region (Chengdu, Chongqing, Zhengzhou, Xi'an, etc.) to Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Suzhou were extremely tight. The trend of passenger flow during the golden week of Civil Aviation domestic flights is basically the same as that of railways, which is also reflected in the average fare of air tickets.
During the Golden Week, the trend of domestic and international air ticket prices is basically the same. The average domestic and international air ticket prices rose gradually about a week before the Golden Week, reaching the peak level in the first half of the holidays on October 1. On that day, the average domestic air ticket prices were 899 yuan (excluding taxes and fees), and the average international air ticket prices were 957 yuan. Yuan (excluding taxes and fees). Due to the high concentration of return passenger flow in Golden Week, the average domestic fare on October 7 reached 976 yuan (excluding taxes and fees), 94 yuan higher than the average international fare on that day.
It is worth mentioning that, unlike previous years, this year's National Day holiday peak travel trend is not obvious. It is understood that Touniu Tourist Network up to the present National Day tour product booking data show that 6-8 days of long-term travel, deep travel products are the most popular, of which more than 40% of users travel up to 5-6 days, the choice of 7 days or more travel users account for only nearly 20%. The data of the same trip also shows that 5 to 7 days'travel is the mainstream domestic long-distance travel demand during the Golden Week, accounting for more than 60%.
Author:欧嫦

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